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This interactive session, led by Dr. Andrea Simon, will introduce you to the power of Blue Ocean Strategy, a framework designed to help organizations move beyond competition and unlock new opportunities for innovation and growth.

​Whether you’re leading a startup, scaling a business, or steering innovation inside an organization, this workshop will give you tools to see your business—and your market—with fresh eyes.

​What You’ll Experience
​Interactive Workshop (2 hours) – Explore how to rethink your growth strategy for today’s environment.
​Hands-On Exercise – Create a Blue Ocean Strategic Canvas to map opportunities and identify differentiators.
​Q&A + Discussion – Bring your questions and challenges to engage directly with Dr. Simon.

​You’ll leave with practical insights and a strategic canvas tailored to your venture, organization, or idea.

​Who Should Attend

• ​Entrepreneurs and founders seeking new market opportunities

• ​Business leaders looking to innovate in crowded industries

• ​Innovators and strategists rethinking growth in uncertain times

• ​Students, faculty, and community members interested in applied strategy tools